Quibi was founded in August 2018 as NewTV by Jeffrey Katzenberg and was led by Meg Whitman as CEO. The service targeted a younger demographic, with content delivered in 10-minute episodes. It launched in April 2020, but shut down in December 2020 after falling short of its subscriber projections. In January 2021, Quibi's content library was sold to Roku for less than $100 million.
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