Scott Samuel "Scooter" Braun is the CEO of Hybe America, the North American subsidiary of South Korean entertainment company Hybe Corporation. He is credited with having discovered Canadian singer Justin Bieber in 2008, whose success foresaw the establishment of Braun's record label RBMG Records, a joint venture with R&B singer Usher. Braun has also served in career management for Ariana Grande, Kanye West, Demi Lovato, J Balvin, Ozuna, Dan + Shay, and the Kid Laroi.