Scott Samuel "Scooter" Braun is CEO of Hybe America, the North American branch of South Korean entertainment company Hybe Corporation. He is credited with having discovered Canadian singer Justin Bieber in 2008, whose success foresaw the establishment of Braun's record label RBMG Records, a joint venture with R&B singer Usher. Braun has also served in career management for Ariana Grande, Kanye West, Demi Lovato, J Balvin, Ozuna, Dan + Shay, and the Kid Laroi. He retired from artist management in 2024 to focus on the HYBE-America CEO role.