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VH1, an acronym for Video Hits One, launched on January 1, 1985, over the channel space of Turner's Cable Music Channel. The network was originally intended to build upon the success of MTV by playing music videos aimed at a slightly older demographic. In the 1990s, the network would gain popularity for original music-related programs such as Pop-Up Video, Pop-up Video Timeline and Behind the Music. By the 2000s, it would begin to scale down its music offerings, while shifting its focus to pop culture and nostalgia-based programming; including reality television shows focused on celebrities, and various documentaries and panel shows. In 2011, the first installment of the Love & Hip Hop franchise was introduced, which would go on to become the network's longest-running program.