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VH1, an acronym for Video Hits One, launched on January 1, 1985, over the channel space of Turner's Cable Music Channel. The network originally focused on music and programming aimed at older audiences than its sister channel, MTV. By the 2000s, the network had shifted its focus to pop-culture and nostalgia-based programming; including reality television shows focused on celebrities, and shows about African-American personalities. In 2011, the first installment of the Love & Hip Hop franchise debuted, which would go on to be the network's longest-running program.