Beauty and the Geek is an American reality television series that premiered on The WB on June 1, 2005. It has been advertised as "The Ultimate Social Experiment" and is produced by Ashton Kutcher, Jason Goldberg and J. D. Roth. The show follows groups of "Beauties" and "Geeks" who must pair up to compete in challenges to avoid elimination. The final pair remaining is declared as being "More than just a Beauty and a Geek" and wins the grand prize of $250,000.