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MTV2 began broadcasting as simply M2 on August 1, 1996 – MTV's 15th anniversary – with Beck's "Where It's At" being the first video to air. The Spice Girls made their first U.S. television appearance on M2, as did their video for "Wannabe" MTV2's focus on music programming would gradually be downplayed during the 2000s. By 2011, MTV2 would primarily target young adult men with original and acquired lifestyle and reality programming, reruns of male-targeting shows from MTV, acquired sitcoms and movies.