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MTV2 began broadcasting as simply M2 on August 1, 1996 – MTV's 15th anniversary – with Beck's "Where It's At" being the first video to air. In its first few years on the air, M2 was restricted to satellite television plus the few, small markets where digital cable was then available, limiting its audience reach to around 12 million homes by 2000. In February 2015, approximately 79,416,000 American households (68.2% of households with television) received MTV2.