MTV2 began broadcasting as simply M2 on August 1, 1996 – MTV's 15th anniversary – with Beck's "Where It's At" being the first video to air. The Spice Girls made their first U.S. television appearance on M2, as did their video for "Wannabe" MTV2's focus on music programming would gradually be downplayed during the 2000s. MTV2 is available to approximately 50 million pay television households in the United States-down from its 2013 peak of 82 million households.