The Price Is Right is a 1972 revival of the 1956–1965 show of the same name. The show premiered on September 4, 1972, on CBS. It is the longest-running game show in the United States and is one of the longest network series in U.S. television history. Contestants are selected from the studio audience: the announcer calls their name, invoking them to "Come on down!", the show's famous catchphrase.