The Price Is Right is a 1972 revival by Mark Goodson and Bill Todman of their 1956–1965 show of the same name. Contestants compete in a variety of games to determine the prices of products or prizes. The show premiered September 4, 1972, on CBS. It is the longest-running game show in the United States. The 53rd season premiered September 23, 2024, with both a daytime and primetime episode, and its 10,000th episode aired February 26, 2025.