The network first began broadcasting on August 31, 1998, as Pax TV, focusing primarily on family-oriented entertainment programming. It rebranded as i: Independent Television (commonly referred to as "i") on July 1, 2005, converting into a general entertainment network featuring recent and older acquired programs. The network adopted its identity as Ion Television on January 29, 2007. It is available throughout most of the United States through its group of 44 owned-and-operated stations and 20 network affiliates.