Pax TV launched on August 31, 1998, as Pax TV, focusing primarily on family-oriented entertainment programming. It rebranded as i: Independent Television on July 1, 2005, converting into a general entertainment network. The network adopted its identity as Ion Television on January 29, 2007. For many years, Ion has focused primarily on off-network reruns of existing series, with most of its current schedule devoted to marathon blocks of procedural dramas.