The network first began broadcasting on August 31, 1998, as Pax TV, focusing primarily on family-oriented entertainment programming. It rebranded as i: Independent Television (commonly referred to as "i") on July 1, 2005, converting into a general entertainment network featuring recent and older acquired programs. The network adopted its identity as Ion Television on January 29, 2007. For many years, Ion has focused primarily on reruns of existing series, with most of its current schedule devoted to marathon blocks of procedural dramas.