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Discovery Family is an American cable television channel co-owned by Warner Bros. Discovery (WBD) and Hasbro Entertainment. The channel was originally launched by Discovery Communications (then Discovery, Inc.) on October 7, 1996 as Discovery Kids Channel (later Discovery Kids), a spin-off of Discovery Channel. In 2010, Discovery Kids was relaunched as The Hub (later Hub Network) as part of a joint venture with Hasbro led by veteran executive Margaret Loesch. In 2014, the channel was rebranded as Discovery Family, with the dayparts targeting preschool, youth, and family audiences.