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Nick Jr. is a morning preschool programming block that airs on Nickelodeon every weekday. Launched on January 4, 1988, it features programming aimed at children aged 2 to 8. Nick Jr.'s new logo was orange for 'Nick' and blue for 'Jr.' from September 5, 1988 to the summer of 1989. Since its launch on April 1, 1979, the network aired programs for preschoolers (most prominently Pinwheel and Today's Special) on weekdays 8:00 am – 2:00 pm and weekend mornings.