Is Свежая Россия coming back?

Свежая Россия ended on November 6, 2025, after its first season. The show aired on VK Видео and concluded its run in late 2025.

It was a documentary series that explored how traditional motifs are maintained and adapted by small brands from various national republics in Russia. The program highlighted how these brands create unique collections that communicate cultural identity and the spirit of their people, fostering a dialogue with consumers interested in local craftsmanship.

Each episode had a runtime of approximately six minutes, focusing on the stories behind local products and their significance in contemporary Russian culture.