Is The Drop coming back?

The Drop ended on an unspecified date on Snapchat.

Art of the Drop was a short-form series that aired on Snapchat, consisting of highly concentrated four-minute episodes. The show explored the intersection of design, celebrity, and commerce by highlighting limited-release items created in collaboration with mobile video shopping platform Ntwrk. Each episode featured a celebrity collaborator discussing the design and concept behind exclusive products, providing viewers with an inside look into the world of limited-edition merchandise.

The series was a digital program that launched in 2026, focusing on the intersection of fashion, celebrity culture, and consumerism. It aimed to give audiences an engaging glimpse into the creative process behind limited-edition items and the role of celebrities in promoting unique designs. The show was produced specifically for Snapchat, leveraging short-form content to appeal to a mobile-centric audience.