Is Buy It Now coming back?

Buy It Now's return is unconfirmed. The show last aired its episode on December 18, 2024, and there has been no official announcement regarding its renewal.

Buy It Now was a business competition series that premiered on October 30, 2024, on Prime Video. Hosted by JB Smoove, the show featured entrepreneurs who had just 90 seconds to pitch their products to an audience of potential customers called The 100. If the audience liked the product and its price, the entrepreneurs moved on to a panel of Amazon executives and celebrity entrepreneurs. The panel then decided which products would join Amazon's exclusive Buy It Now Store, with one entrepreneur winning a $20,000 prize each episode.

The series was a competition-based reality show that aimed to showcase innovative products and entrepreneurs. It was part of Prime Video’s lineup in 2024 and concluded its first season in December 2024. The show was hosted by JB Smoove, who guided contestants through the rapid-fire pitches and panel evaluations. Each episode had a runtime of approximately 49 minutes.