Yo-kai Watch is a Japanese media franchise created and developed by Level-5. The main work is the role-playing video game series of the same name, the first of which was released for the Nintendo 3DS in 2013. An anime television series produced by OLM, Inc. aired in Japan from January 8, 2014, to March 30, 2018, and began airing in North America from September 2015. An associated toy line is produced by Bandai for the Japanese market, while Hasbro formerly sold the toys under license in the Americas and Europe.