Yo-kai Watch is a role-playing video game series and associated media franchise created and developed by Level-5. The first video game in the main series was released for the Nintendo 3DS in 2013. An anime television series aired in Japan from January 8, 2014, to March 30, 2018, and began airing in North America from September 2015. An associated toy line is produced by Bandai for the Japanese market, while Hasbro formerly sold the toys under license in the Americas and Europe.