The Worldwide Day of Play is an annual event produced by Nickelodeon, it is designed to encourage children and parents to turn off their TV and mobile devices and go outside and being physically active. The yearly event officially began on October 2, 2004, and has been broadcast on all of Paramount-owned children's channels. The event was designed as a finale for the Let's Just Play campaign. After a four-year hiatus, the event returned on September 30, 2023.
