The Worldwide Day of Play encourages children to turn off their TV and mobile devices and go outside and being physically active. The yearly event officially began on October 2, 2004, and has been broadcast on Nickelodeon, Nick GAS, Nick Jr. Channel, TeenNick, Nicktoons, NickMusic and NickMusic. From 2006 to 2007, the event was designed as a finale for the Let's Just Play campaign. After the 2019 event, it was on a four-year hiatus, returning in 2023.
