The series stars Keke Palmer, Ashley Argota, Matt Shively, Danielle Bisutti, Greg Proops, Robbie Amell, and Ron Butler. The pilot episode garnered 4.8 million viewers on its first airing. The series was shot before a live audience, although a laugh track was used for sweetening.
Fifteen-year-old True Jackson is selling sandwiches and lemonade with her friend Ryan in the fashion district of New York City. True hires her best friend Lulu to be her assistant after firing Cricket, her former assistant, who was upset and bitter about being surpassed in the business world by a child.