The original British edition of the show, produced by Absolutely Productions, starred Dom Joly and ran for three series on the British television channel Channel 4 from 2000 to 2003. The show consists of Joly deliberately entering into ludicrous or embarrassing situations in public places, which were filmed surreptitiously by cameraman Sam Cadman. A second series of shorts on All 4 followed and a one-off special on E4 in 2017.