Much of the series was set in a department store, based on Simpson's then-flagship location in Toronto. The show ran on TVOntario in Canada as well as Nickelodeon in the United States.
Short films, often less than a minute long, were often inserted as breaks in the episode's main plot. These included Mime Lady segments, animated quizzes designed to test a child's observation, narrated storybooks, and popular nursery rhymes. Magic was important to many episodes, and the characters sometimes would have an adventure that involved it.