The Pitch is an unscripted television series from AMC produced by Studio Lambert that goes behind the scenes on the pressure on America's top creative ad agencies competing to pitch a new account. The series premiered on Monday, April 30, 2012 and was promoted with an hour-long sneak preview on April 8, 2012 preceded by a Mad Men episode. AMC renewed the series for a second season on August 16, 2012. The second season premiered on August 15, 2013.