The Bold and the Beautiful debuted on March 23, 1987, as a sister show to the Bells' other soap opera The Young and the Restless. Set in Los Angeles, California, the show centers upon the Forrester family and their haute couture business. The show has become the most-watched soap in the world, with an audience of an estimated 26.2 million viewers. It is the youngest airing daytime soap opera in the United States.
The Bold and the Beautiful debuted on March 23, 1987. Set in Los Angeles, it centers around the Forrester family and their fashion house business. Like many soap operas, B&B looks into the lives of wealthy families and how love affairs, scandals, and betrayals affect family relationships.