Lego Star Wars is a Lego theme that incorporates the Star Wars saga and franchise. Originally it was only licensed from 1999 to 2008, but The Lego Group extended the license with Lucasfilm, first until 2011, then until 2016, then again until 2022, and then once more until 2032. The designers have revealed how they have "changed strategy" to get popular minifigures into cheaper and more accessible sets.