SEC on CBS
originally aired on CBS
CBS first televised regular season college football games in 1950, airing them on a weekly basis during periods in the 1950s and 1960s. In 1966, ABC Sports gained exclusive rights to all regular season games and CBS was reduced to coverage of bowl games. After being outbid by ABC, CBS's college football coverage between 1991 and 1995 was again reduced to only a handful of bowls games. In 1996, CBS signed a deal with the Southeastern Conference to carry a weekly slate of games, as well as becoming the television partner for the annual Army-Navy Game. CBS declined to renew its rights to SEC football, with the package ultimately going to the conference's main rightsholder ESPN beginning in 2024. CBS subsequently reached a deal to