The Rose Bowl Game is an annual American college football bowl game, usually played on January 1 (New Year's Day) at the Rose Bowl in Pasadena, California. The game is nicknamed "The Granddaddy of Them All" because it is the oldest currently operating bowl game. It was first played in 1902 as the Tournament East–West football game, and has been played annually since 1916. It has traditionally hosted the conference champions from the Big Ten and Pac-12 conferences.