Ready Steady Go! (or RSG!) was a British rock/pop music television programme broadcast every Friday evening from 9 August 1963 until 23 December 1966. It was produced without scenery or costumes and with a minimum of choreography and make-up. The show gained its highest ratings on 20 March 1964 when it featured the Beatles being interviewed and performing "It Won't Be Long", "You Can't Do That" and "Can't Buy Me Love" The show was popular among young people and had a particular following among mod youth subculture of the 1960s.