Pokémon is a Japanese media franchise consisting of video games, animated series and films, a trading card game, and other related media. The franchise's target audience is children aged 5 to 12, but it is known to attract people of all ages. It is estimated to be the world's highest-grossing media franchise and one of the best-selling video game franchises. Pokémon refers to both the franchise itself and the creatures within its fictional universe.