The series focuses on a young boy named Ryder who leads a crew of search and rescue dogs that call themselves the PAW Patrol. They work together on missions to protect the shoreside community of Adventure Bay and surrounding areas. Since its debut, the series has developed into a media franchise, generating millions of dollars in revenue from toy sales for Spin Master. The franchise includes a feature film which released in August 2021, followed by a sequel, The Mighty Movie, on September 29, 2023.