NCAA March Madness
originally aired on CBS
NCAA March Madness is the branding used for coverage of the NCAA Division I men's basketball tournament that is jointly produced by CBS Sports, the sports division of the CBS television network, and TNT Sports. Through the agreement between CBS and WBD, which began with the 2011 tournament, games are televised on CBS, TNT, TBS and truTV. Since 2016, rights to the Final Four and championship game alternate between Turner and CBS.