Gudetama is an anthropomorphized egg yolk whose main traits are laziness and sadness. The character was created by the Sanrio designer Amy, whose real name is Emi Nagashima. Originally targeted at the preadolescent market, the character gained popularity among teens and adults for being relatable, embodying the difficulties of surviving in modern-day society. The name "Gadetama" is derived from the Japanese words for lazy (gudegude) and egg (????)