The series stars Chip Gaines and Joanna Gaines, a married couple who own a home renovation and redecoration business in Waco, Texas. The show's pilot aired in May 2013, with the first full season beginning in April 2014. In 2020, Discovery Inc. announced that Fixer Upper would be revived as a launch program for Magnolia Network.
Fixer Upper is produced by High Noon Entertainment producers Scott Feeley and Jim Berger, producers of the cooking show Cake Boss. The Gaineses worked with clients on buying and remodeling homes.