The CW began carrying college football broadcasts on September 9, 2023, with a package of Atlantic Coast Conference games sub-licensed from and produced by Raycom Sports. In 2024, CW Sports reached an agreement with the Pac-12 Conference to broadcast most Oregon State University and Washington State University home games during the 2024 season. The games, as well as the new studio show, are being produced by the in-house media department. The network also rebranded its coverage as CW Football Saturday, adding a new pre-game show hosted by Mike Yam, and former Fox Sports personality Thom Brennaman as lead commentator for ACC games and selected games.