Bug Juice is a Disney Channel reality television series that premiered on February 28, 1998. The series focuses around 20 kids and their experiences at summer camp. The phrase bug juice is a camping slang term for a very sweet juice drink made from powdered mixes, such as Kool-Aid, which are often served at summer camps. The first season takes place in Waterford, Maine, at Camp Waziyatah, which has been in operation since 1922.