Set in the 10th century, the series will chronicle the story of the Viking warrior Erik Bloodaxe and his wife, Gunnhild, during Erik's ascent to the throne of Norway. Xavier Molyneux and Jessica Madsen were cast in the lead roles of Erik Bloodax and Gunnahild respectively. Karlis Arnolds Avots, Rod Hallett, Alina Tomnikov, Sisse Marie, and Rune Temte joined the main cast in July. In October, Marc Rissmann and Kai Luke Brümmer joined the cast while Arthur McBain joined in November.