Big Vape: The Incendiary Rise of Juul
is a docuseries that originally aired on Netflix
Juul Labs makes the Juul electronic cigarette, which atomizes nicotine salts derived from tobacco supplied by one-time use cartridges. After a large social media marketing campaign, Juul became the most popular e-cigarette in the United States by the end of 2017 and had a market share of 72% as of September 2018. Altria (formerly Philip Morris Companies), acquired a 35% stake in Juul for $12.8 billion on December 20, 2018.