Big Vape: The Incendiary Rise of Juul
is a docuseries that originally aired on Netflix
Juul Labs makes the Juul electronic cigarette, which atomizes nicotine salts derived from tobacco supplied by one-time use cartridges. Altria (formerly Philip Morris Companies), acquired a 35% stake in Juul for $12.8 billion on December 20, 2018. After a large social media marketing campaign, Juul became the most popular e-cigarette in the United States.