The series parallels the story behind the Billabong and Quiksilver surf labels, in which Australian surfers in the 1970s turned their personal rivalries into professional rivalries as they built competing surfwear companies. The series was created by Michael Lawrence, John Molloy and Liz Doran, who also produced it alongside Justin Davies. In the United States, the series premiered on 29 May 2023 on The CW. It was pulled from the network's schedule after four episodes.