The series centers on Alice, a young baker who works at the Wonderland Bakery. She is the great-granddaughter of the original Alice Pleasance Liddell. The show intends to highlight the importance of food, which is used as a form of self-expression and creativity. Libby Rue, Abigail Estrella, CJ Uy, Jack Stanton, Secunda Wood, Audrey Wasilewski voice the primary characters.