The CW began carrying college football broadcasts on September 9, 2023, with a package of Atlantic Coast Conference games sub-licensed from and produced by Raycom Sports. In 2024, CW Sports reached an agreement with the Pac-12 Conference to broadcast most Oregon State University and Washington State University home games during the 2024 season. The games are not available on streaming-specific services like The CW but are available through streaming TV providers. The network also rebranded its coverage as CW Football Saturday, adding a new pre-game show hosted by Mike Yam.