The CW began carrying college football broadcasts on September 9, 2023, with a package of Atlantic Coast Conference games sub-licensed from and produced by Raycom Sports. In 2024, CW Sports reached an agreement with the Pac-12 Conference to broadcast most Oregon State University and Washington State University home games during the 2024 season. CW Sports also subcontracted the conference to produce studio programming for its college football coverage. The games are not available on streaming-specific services like The CW app but available through streaming.