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Esquire Network was a 50/50 joint venture between NBCUniversal and the Hearst Corporation. The channel was originally launched as Style Network on October 1, 1998, serving as a spin-off of E! It was intended to leverage E!'s coverage of fashion and to provide an expanded venue for shows such as Fashion Emergency. In 2008, Style shifted its programming towards personality-centric reality shows. In 2013, NBCUniversal announced that it would replace Style Network with Esquire. The network closed as a cable channel on June 28, 2017, and was stated to become an online-only brand.