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The channel launched on September 26, 2005, as PBS Kids Sprout, a preschool-oriented channel jointly operated by PBS, Comcast, Sesame Workshop, and HIT Entertainment. NBCUniversal became the sole owner of the network in 2013, after which it was renamed Sprout. Under NBCUniversal ownership, the channel increased its investments into original programming. In 2017, the network relaunched as Universal Kids, adding an evening and primetime lineup targeting a wider youth audience.