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The Oprah Winfrey Network (OWN) is an American multinational basic cable television network. It launched on January 1, 2011, effectively replacing the Discovery Health Channel, which merged with FitTV to become Discovery Fit & Health (now known as Discovery Life) OWN is operated as a joint venture between Warner Bros. and Harpo Productions. It features entertainment, self-help and lifestyle specials aimed at not only African American audiences but female viewers. OWN competes with other networks aimed at African Americans such as BET Media Group's namesake channel and Bounce TV.