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G4 (also known as G4TV) was an American pay television and digital network owned by NBCUniversal and later Comcast Spectacor. The channel was launched on April 24, 2002, under the ownership of Comcast. The network was originally owned by G4 Media, a joint venture between NBCUniversal Cable and Dish Network. In late 2012, the network's final studio programming were canceled in preparation for a planned relaunch as the Esquire Network, as part of a licensing deal with Hearst Corporation, owner of Esquire magazine. G4 announced in November 2014 that it would be closing after several years of decline.