Fox Reality Channel was launched on May 24, 2005, and was owned by the Fox Entertainment Group. It featured many shows that were originally on the Fox network (or produced by Fox) The channel was led by reality television industry veteran, David Lyle, network programmer Bob Boden, cable marketing executive, Lorey Zlotnick and FOX Executive, David Nathanson who oversaw business and operations. In October 2009, it was announced that Fox Reality would be discontinued on most providers on March 29, 2010, and re-branded as an American version of Nat Geo Wild.