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Launched in 2005, Logo was originally dedicated to lifestyle and entertainment programming targeting LGBT audiences. As of January 2016, approximately 50 million households receive Logo. The channel was the first advertiser-supported commercial television channel in the U.S. geared towards the gay community. The fact that the LGBT-themed channel was named "Logo" led some viewers to think the "l" and the "g" referenced "lesbian" and "gay", but according to company executives, the name does not represent anything.